Founding Cohort Offer
Applied Design Strategy for Product Leaders
Methodologies Work on Paper. Real Life Is Messier.
Are your research and design practices failing to deliver high ROI with underwhelming insights leading to products that don’t deliver?
Then this course is for you. See your practices become effective and efficient - solving the right thing and creating outcomes with real impact.
Transform your product team's approach with this live cohort, designed for leaders who strive for impactful digital solutions. Find applicable ways to level-up your approach to uncovering user and organizational needs while looking to the future for innovative and sustainable solutions. Learn how to consider multiple inputs and objectives and make informed decisions on what to build.
Not how to research. How to solve the right problem.
About the Course
Summary.
Most courses focus on vague steps that lack the depth and applicability needed to make it work in complex environments. This course is built from 15 years of hands-on experience in the field, across private sector and government, on multi-million dollar initiatives.
This course won’t teach you research and design steps or theoretical methodologies, instead, it will help you define the right problem, get clear on the outcomes that matter, and build innovative, collaborative ways of working that actually deliver them. Because better outcomes starts with knowing what you’re really trying to solve, in your specific context.
Format.
Five modules: Module 1 live in the opening session, Modules 2 to 4 self-paced in between, and Module 5 live in the closing session
Two live 90-minute sessions with me (January 19 and February 9), focused on applying the method to your own delivery work
The Leader Workbook, with templates and decision frameworks
One 30-minute one-on-one session for your organization, booked online and held in between the live sessions
Captions, transcripts, and accessible PDFs at no extra cost
Twelve months of access to the finished self-paced course, starting on its public release date
Dates and Times.
Live Session: January 19, 2027 @ 9:00am PST / 10:00am PCT (Pacific Time)
Modules 2-4: Self Paced
1:1 Session: Date/Time booked after registration
Live Session: February 9, 2027 @ 9:00am PST / 10:00am PCT
Pricing.
$4,347 CAD for your organization, including six seats. Only 3 organization spots available.
Add-on seats are $700 each, up to ten seats in total. Prices exclude applicable taxes.
What we ask in return.
Short feedback on each module, a before-and-after survey, and, if the course serves you well, a case study and testimonial. We publish nothing without your written approval.
Who it’s For
-
Organizations
Organizations who want to see transformation in the products they deliver.
-
Product Leadership
Product Leaders responsible for design and delivery strategy. e.g. Portfolio Leaders, Product Owners, Directors for design and innovation.
-
Complex Problem Spaces
Organizations working in complex environments with multi-stakeholder, cross team or nuanced spaces.
Request your Seats
To make sure that this course is a good fit for your organization, please fill out a couple of questions about your organization.
We want to make sure that this is going to be valuable to you before diving in!
Once you submit, if it’s a good fit, you will receive an enrolment email within 2 days with a link to register and pay.
Enrolment is limited to only 3 organizations to maintain a personalized experience - so get on the list now! You don’t need to know who is going to fill the seats, just that you want them!
Once you’re enrolled you can still add seats (up to a max of 10)
Still Need More?
Download the PDF to share or get more details on the course modules.